What is a Landing Page?

Was recently at an interview for a position totally unrelated to what I am doing right now. We ended up discussing my experience in content marketing. Would employer asked me if I can help them increase their web traffic by helping with improving their SEO and just coming up with better content ideas.

My first assignment was to help with their landing pages, which are not yet online. She told me they have some videos but they will need me to come up with write ups to accompany the videos. Of course, also give a few suggestion on the layout. The work itself was very short, and wasn't supposed to take more than a day.

The explanation was vague, which is understandable because she doesn't have a background in the industry. Moreover, I expected more clear instructions from their technical person, who I believe is in charge of content and marketing.

This person calls me today and ask what I want to do. I tell them to send the videos and the technical instructions.

They tell me that they already have the videos, written copy, and even the layout of how they will look like.

But they still insist they need someone to create the landing pages for them.

I ask them what exactly they need because they have everything.

I even ask, if it is a developer they are looking for. But no, they need a landing page?