The Super Bowl breast cancer ad was so demoralizing

There was an ad that just played where dozens of women were shown in just their underwear, shaking their breasts, or in low cut tops. The focus was on sexualizing their breasts and there was even a moment where a woman walked up to a man behind a cash register and he looks down at her cleavage and smiled. Not to mention the montage of spherical fruits in pairs. The “twist” of the commercial was that it was a breast cancer awareness PSA and the message was supposed to be “people look at boobs all the time, yet women don’t care about their boobs enough to get them checked out.” The way they handled it was so awful because the implication was that breasts are only important because of their utility as sexual objects and that’s the only reason we should care about breast health. At the sports bar I’m at, all of the men were laughing and staring. I’m so sad that breast cancer was made to be a joke and discussed in this weird sexual context because survivors and their loved ones deserve better. I’m so tired of the political environment building a permission structure for sexualizing and demeaning women at every opportunity. Fuck these stupid bitch ass motherfuckers.

Edit: this is even worse than I thought. Hailee Steinfield was very involved and so was Susan G. Komen…. Just the worst example of performative allyship. Taking women’s suffering and using it for sexual gratification is not helping those who need it.