What keeps you playing? (Really just curious)

I like the idea of this game and I'm a big fan of good quality roblox games, I need the most fun, creative, and sometimes brain dead games to satisfy my needs, but I've been on this subreddit since I started, I recently quit right before the most recent update, but I'm genuinely curious what people are playing for, especially with how polarizing the playerbase seems from my eyes, and as much as it baffles me, the endless grinding and all those souls, rare enchants, and expensive towers is quite something, I hope you're all taking care of yourselves